FTC Warns Search Engines on Advertising Disclosures
After noticing a decline in compliance with its search engine advertising disclosure letter issued back in 2002, the Federal Trade Commission (FTC) recently sent out more than two dozen letters to...
View ArticleDisclaimer Danger
The Federal Trade Commission’s (FTC) recent revision of the Dot-com Disclosure guidance document introduced some important changes concerning the prominence and clarity of disclaimers and hyperlinks,...
View ArticleHulu Runs Afoul of California Automatic Renewal Law
It seems as though nearly every subscription-based service offers a free trial with an automatic renewal feature. Often touted as a “convenience” feature, the automatic renewal of a subscription (also...
View ArticleMars v. Hersheys: Real Fruit or Fruit Flavoring?
In a recent decision by the National Advertising Division of the Better Business Bureau candy manufacturer Hershey’s was instructed to improve its advertising to make clear that its Brookside Dark...
View ArticlePinterest Contest Draws FTC Warning
Footwear company Cole Haan recently held a contest with Pinterest that offered a grand prize of a $1,000 shopping spree. To win, contestants were required to create a board entitled “Wandering Sole,”...
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